Magic Pharma - Campaign
Project Overview:
The advertising campaign "Lila" is designed for Magic Pharma to promote their line of vitamin drugs. The campaign comprises three advertisements, each targeting different aspects of women's health and the significance of vitamins in their lives.
The advertisement will revolve around the concept of "healthy living"
and the impact of vitamins on maintaining a balanced lifestyle. The focus
will be on three diverse women leading active and joyful lives,
with the message that vitamins play a vital role in supporting their journey towards wellness.
Communication Objectives:
- Introduce and promote Magic Pharma's vitamin drugs through the "Lila" campaign.
- Raise awareness about the significance of vitamins in women's health.
- Showcase how vitamins can empower women to lead healthy and active lives.
- Educate the audience about the benefits of vitamins during crucial life stages, such as menstruation, pregnancy, childbirth, and overall healthy living.
Through these advertisements, the "Lila" campaign aims to position Magic Pharma as a trusted brand for women's vitamin needs, and inspire women to prioritize their health and well-being through the use of quality vitamin drugs.
